Dove Self Esteem Ad Asia

This ad focuses on young girls who question their appearance and seem to wonder if they can measure up to the collective standards of beauty. Dove's Self-Esteem Fund's mission is to help girls worldwide develop a more positive body image. Their motto, "because every girl deserves to feel good about herself and see how beautiful she really is" is at the heart of this campaign. Dove was initially criticized by industry insiders for their strategy of using real women instead of models in their campaigns. However, this move has been applauded by female consumersh=http://www.campaignforrealbeauty.com/